Sally Butters is Director of Media at Coconut Creatives
Sally Butters of Coconut talks about the role played by videos in franchise marketing.
“Videos have become an essential marketing tool in the franchise industry. They are in most cases relatively easy to make, can drive sales for your franchisees and attract new franchisees to your network. However, as with any other marketing activity it is important to understand what your customers or prospective franchisees want to see and what information they are after.
Whilst people are willing to interact with homemade, amateur content if it’s funny and for a good laugh, they expect a higher level of production and content quality if the video is promoting your franchise opportunity. So, having a professionally made franchise overview video not only meets their expectation but is also important to showcase your franchise as a serious business opportunity. ”
