Stuart Lee, Sales and Marketing Director of Atlas Mapping
Stuart Lee of Atlas Mapping discusses the available options to help make informed decisions about changing franchise territory borders.
“It is inevitable that territory will come under discussion during the franchisee recruitment process. Franchisors that have pre-planned their territories with a specialist third party supplier usually have an advantage in this discussion as the commercial opportunity is clearly defined and supported by enough evidence to give prospective franchisees confidence in the business.
Occasionally, however, it is necessary to make some changes to the territory border. During resales, for example, there is an excellent opportunity to reorganise territory borders slightly in order to maximise the network’s reach and enhance your franchisees’ ability to provide their service to the end customer.
So, how do you go about making these changes?”
Read the full article here.
