Sarah Cook, Founding Director at Coconut Creatives
Sarah Cook of Coconut Creatives discusses what you can do during the Summer months to improve your franchisee recruitment:
“The franchise exhibitions are at a low-season and the level of enquiries usually slows down during summer as most people go on holiday. So, this is a great time for you and your team to review your franchise recruitment marketing activities.
Reviewing your franchise marketing should always follow a process and start with the messages that you want to send to your target audience. Now, if you have been on a Coconut Creatives Franchisor Marketing Workshop or heard me or another member of the Coconut Team speak at an event, you will probably be very familiar with our version of a ‘Perfect Pitch’ and its importance in franchise marketing.”
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