Carole Barlow, Director at Tech4T
Carole Barlow of geographic territory specialists Tech4T answers:
“This is always a thorny question. You’ve decided to expand your business by franchising, you need franchise territories to sell or areas to site outlets. How do you get going?
Basically there are three choices each with their own pros and cons – you can either map out territories across the whole of the UK at the outset, create one or more pilot territories or design territories to suit franchisees as they come on board, typically around their base locations.
Before deciding how to create your territories, however, you need to determine their size. Your starting point here is usually, but not exclusively, your customers.”
