Ian Fox & Annette Du Bois, Professional Social Media Managers and founders of
www.smangel.co.uk/
Ian Fox and Annette Du Bois of ‘smangel’ discuss how best to use social media to benefit your franchise:
“Social Networking plays a vital and influential role in the overall marketing of your Franchise these days, but only if done correctly. It’s all about sowing seeds.
No longer do people expect to be advertised to or spoken at; they want to be involved in what’s going on. That means a strategic shift in how you engage, communicate and relate with your target audience.
Your level of interaction and engagement is being closely monitored and more often scrutinised by your prospects than you probably realised. Assessing how you connect with people generally is a clear indicator of what can be expected in the future should they sign up.”
