Simon Pullum – Managing Director, Azura Group
Simon Pullum of The Azure Group talks about methods for renewing franchise terms:
“Phew, it’s over again for a few weeks.
As the end of each term approaches, we have to think about what’s happening next term, what classes are we going to run and which children are going to attend.
There are a number of ways term renewals can be managed and we’re going to look at those in this article.
1) Automatically subscribe everyone to the next term:
If your classes follow-on from term to term and the expectation is that the vast majority of children will renew each term, then this is the best option. It keeps the workload down, because all we need to do is remove the children who have said they’re not coming back and the full term renewal can be processed and payments collected. It also gives you the highest renewal rates, because the presumption is that children will return each term and parents have to take action to opt out of the next term.”
