Sarah Cook, Founding Director at Coconut Creatives
The next installment of Sarah Cook’s series sees the Founding Director of Coconut Creatives give more ideas for how to maximise your franchise recruitment efforts over the summer.
“Autumn is probably one of the busiest franchise recruitment seasons of the year. The important franchise exhibitions of the latter half of the year are scheduled and booked already. And, routinely, many franchisors will be attending the same shows as last year. Unfortunately, more often than not this also means that they misrepresent their franchise and brand every autumn.
But how do you avoid that?
Be noticed! Not just for the sake of being noticed though, but as a high-quality opportunity! You are in a room full of other franchise brands competing for the attention and contact details of the same visitors. So making the most out of your initial contact with a prospect is key to exhibiting successfully.”
