Simon Pullum – Managing Director, Azura Group
Simon Pullum of the Azura Group provides some ideas for keeping your franchisees’ sales up:
“Many franchisees, unfortunately, do not put as much effort into the lead generation and sales process as we would like, but without the right tools it is difficult to track exactly what activity they are doing.
The main way to gain true visibility is to provide online sales tools for them. These should be tailored to support your sales process, helping make it easier for franchise owners to perform their sales activities and improve their business, but they will also allow you to monitor their activity and importantly bench mark it against the rest of the network. This will highlight areas where people are doing well (and so can be replicated across the network) and also the areas which need work.”
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