Sally Butters is Director of Media at Coconut Creatives
Sally Butters from Coconut Media discusses the need to use your pilot franchise for marketing:
“It’s always important to ‘lead your pack’ and it has never been more important to do this than now. Franchisors are operating within a highly competitive market place with new rival businesses (both franchises and independents) popping up to snatch your market share. So, it is vital to use all the tools you have to effectively market your franchise.
Marketing through franchising is a two-pronged campaign, split between marketing the overall franchisor package and providing a solid national consumer campaign that offers value for your franchisees hard-earned royalties. When both of these approaches are integrated into a marketing strategy, your business will see improved sales and a stronger recognition of the franchise business as a whole.”
Read the full article: Utilising the potential of your pilot franchise
