Jim Connell is Business Developer at Wildfire Technology Ltd
Jim Connell of Wildfire Technology hosted a discussion to answer this question. Here he discusses the results.
“Recently I posed this question on Linkedin. As developers of franchise management software, it is important for us to know how franchises view data so that we can consider how we handle data in our own systems.
As with many franchising topics, this has caused a lively discussion, with participants from across the globe making interesting contributions. Most contributors believed that the data belongs to the franchisor, but this was not unanimous.”
